Global Senior PR Officer - Topshop Topman


Global Senior PR Officer - Topshop Topman


Who we are:

Topshop and Topman share a global vision – to be the world’s leading fashion destinations. Endorsed by opinion formers and accessible to everyone, Topshop and Topman are authentic British brands with world-class standards that provide fashion leadership to style-minded individuals. 

The Role:

We currently have an exciting opportunity for a Global Senior Press Officer to join our dynamic Marketing and PR team.

The successful candidate will develop and promote Topshop and Topman in line with the PR strategies in order to maximize awareness through multi-channels across all target media. To ensure Topshop and Topman’s brand positioning and messaging is consistent and remains elevated on a global scale.

A role at Topshop Topman promises a fast-paced, challenging and innovative working environment.

Day to Day:

  • Day-to-day press contact – on a global scale
  • Establish and strengthen close relationships with all relevant publications (in particular fashion and lifestyle titles) and digital communities
  • Develop close relationships with all internal stakeholders and project manage brand projects and launches
  • Conceptualise and execute press events
  • Proactively pitch and secure brand features and campaign placements in key target media
  • Demonstrate innovative ideas which support business growth
  • Provide clear campaign briefings to international PR Agencies and franchise Marketing/PR teams
  • Devise copy for press releases, brand manuals, spokesperson responses and business statements
  • Monitor global media on a day-to-day basis and communicate successes to the business
  • Oversee coverage and event reports with Global PR Coordinator
  • Proactive with driving own development
  • Work with and develop the skills of the PR Assistants and ensuring the smooth-running of the press office and sample room
  • Ability to drive strong results through effective team and individual performance, setting clear goals and managing accountability. Recognising and encouraging outstanding performance and managing poor performance effectively

Must Haves:

  • Proven PR background, ideally within fashion/retailing
  • Passion for the Topshop and Topman brands
  • A solutions-focused and resilient working style
  • The ability to shift focus to business priorities as needed and excited by change
  • Experience in setting clear departmental targets and goals
  • Experience in press release development/writing
  • Self-motivation and ability to proactively seek PR opportunities
  • Strong time management and budgeting skills
  • Experience in communicating with Senior Management


The exciting Part

  • Early finish Fridays during Summer!
  • 25% discount across all our fab 8 brands to shop until you drop
  • Stunning London offices with a restaurant, bar and beauty salon to always look and feel your best
  • Regular sample sales to refresh your wardrobe at fractional prices
  • Fun, inspiring and ambitious colleagues pushing the boundaries across the whole business
  • Regular competitions to win amazing prizes
  • Events to support our diverse range of charities

We regret, due to volume, only suitable applicants will be contacted.

You’ll find every Arcadia brand shares the same values. We all start with letting people be themselves. We are informal while professional, and we are all about mixing fun with commercial nous. Throughout your career with us we will help you develop, and give you the chance to influence our future. It's not only our products but our people who drive our success. Our people are at the heart of everything we do.

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